Norm Floyd History
Norman L. Floyd
Founder & CEO Veterans Deserve Help, 501(c)(3)
32941 Maiden Lane, Lake Elsinore, CA 92530
(951) 201-6339 or scan QR
Actual First Business
12 years old: cut grass, shoveled snow, delivered newspapers, helped dad fix brakes on cars
16 years old: Worked in a gas station plus
Experience
--17 years old – Put a deposit on Floyd’s Mobil Service before leaving for the United States Navy, and after my time in the service, and the existing owner retired. I became the full owner at age 21.
--United States Navy (1964-1967)
Bronze Star, Vietnam Campaign Medal with Device
Special Secret Ops
Aircraft Carrier Flight Deck Aviation Fuel USS Franklin D. Roosevelt CVA-42
Left the Navy having $38,000 from loaning $5 for $7 every two weeks to those who couldn’t wait for their pay.
(Honorable discharge)
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1. |
Owner (1967-1971) |
Floyd’s Mobil Service (Munhall, PA) |
Selling of gasoline and tires (the largest in the area), Pennsylvania State Inspection, and general auto repair. Had six (6) employees. Sold the Business
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2. |
Owner (1968-1971) |
Floyd’s Auto Body (Munhall, PA) |
Body shop repair for totaled and accident vehicles. Had six (6) auto body employees. Sold the Business
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3. |
Owner (1969-1972) |
Park Coin-op Laundry (Munhall, PA) |
Bought property and built the business from an empty building. Was a complete coin laundry, as well as a dry cleaning service. Sold the Business
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4. |
Owner (1971-1974) |
Lincoln Place Apartments (Lincoln Place, PA) |
Managed and repaired a six (6) unit apartment complex.
Sold the Complex
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5. |
Owner (1971-1974) |
Homestead Apartments (Homestead, PA) |
Managed and repaired an eight (8) unit apartment complex. Sold the Complex.
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6. |
Owner (1971-1976) |
Nor-Ray Imports (Monroeville, Pittsburgh, Butler, PA |
Owner to four (4) retail stores with various merchandise such as wood/iron Home Furnishings, tiffany/wrought iron lighting, custom doors, velvet/oil paintings, leather accessories, etc. (all imported products from Mexico)
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7. |
Owner (1974-1980) |
J&N Distributors (Monroeville, PA) |
Wholesale to wholesale companies on the East Coast, also sold to K-Mart, Sears, JC Penney, Navy and Marine Px. The company also manufactured in Juarez, Mexico. Some of the items manufactured were pottery and velvet and oil paintings. The company employed thirty-five (35) persons.
Sold the business
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8. |
Owner (1976-1979) |
22 Truck Sales & Service (Export, PA) |
Sold used tractors and small trucks. Serviced and repaired such vehicles. Had four (4) emplo0yees. Sold the business
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9. |
Owner (1979) |
Floyd’s Sunoco Gas Station (East Liberty) |
Open 24 hrs. (Bought this because of gas shortage and I was tired of waiting in line.) Sold the business
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10. |
Owner (1976-1978) |
Black World (East Liberty, PA) |
Sold African-American artifacts.
Closed the business due to race riots.
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11. |
Owner (1976-1978) |
Spanish Den (Monroeville, PA) |
Retail store that sold Mexican imports such as oil and velvet paintings, plaster figurines, leather jackets, purses and accessories; tiffany / wrought iron lamps, and other assorted merchandise.
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12. |
Owner (1979-1981) |
Sun Flo Growers (St. Petersburg, PA) |
Sold a variety of plants and trees to grocery stores and Disney World. The company purchased all its plants and trees from private residents. Sold the business
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13. |
Owner (1980-1988) |
Royal Tiffany Mfr. (Chula Vista, CA) |
Company manufactured various tiffany lamps in Tijuana, Mexico. Company employed one-thousand two-hundred twenty (1,220) people and sub-contracted to three hundred and fifty (350) people. I sold to customers such as Home Depot, Payless Castaway, and a variety of home centers. The company also manufactured for a competitor (Progress Lighting,) whose customers were JC Penney and
Sears. The company shipped three (3) forty-eight (48’) trailers per day. Gross Sales 55 million annually. Sold the business
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14. |
Owner (1980-1983) |
Floyd’s Moving Company |
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15. |
Owner (1982-1988) |
Signature Tiffany (Chula Vista, CA) |
Sold to retail lighting showrooms in the United States. Had fourteen (14) Employees and seventeen (17) sales people. Gross sales 9 million annually.
Sold the business
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16. |
Owner (1982-1988) |
Décor Depot (Chula Vista, CA) |
Manufactured night lights made from our tiffany company’s scrap glass and seashells from Mexico. Company sold to one hundred and eighty-eight businesses (188) different companies and all of Bed, Bath and Beyond.
Had seven (7) warehouse employees and twenty-six (26) sales people
--Huizar Boxing Promotions (1990-1993)
Public Relations for three (3) Boxers. My job was public relations; radio, newspaper, HBO and other stations, proper permits, visas, passports, taxes, hotel reservations, air and land transportation, meals, etc.... In my time we had three (3) World Class Champions: Raul Jibaro Perez, Manuel “Mantecas” Medina, Jorge Maromero Paez. Met celebrities such as Bill Cosby, Chuck Norris, MRT, Donald Trump, Gene Hackman, Erick Estrada, George Foreman, Evander Holyfield, “Sugar” Ray Leonard, and Mike Tyson (to name a few.) We also sponsored “No Drugs” advertisement on TV.
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17. |
Owner/Partner (1992-2001) |
Grupo Imperio & Grupo Rosarito |
Aggregate excavating and crushing plant in Rosarito, Baja California, Mexico. Company was at a three hundred and fifty thousand dollar ($350,000) loss, turned the business around to a positive cash flow in seven (7) months. The company purchased six (6) freightliners, six (6) triaxle dumps and one million dollars ($1,000,000) of equipment. Imported thirty-nine (39) semi-truck loads of equipment into Rosarito, Mexico. The transportation logistics of the product was crucial for the survival of the company. Grossed two hundred fifty-seven thousand dollars ($257,000) per month. We sold materials to Cemex and Apasco, both are worldwide companies, among others. The company was later seized by local, state, and federal government corruption; and another organization I shall not name.
--Sales Rep (2001-2004) Cooley Equipment (Corona, CA)
Sales Rep for rock crushing equipment and service. Also provided logistics and special transportation equipment such as low boys, flatbeds and load permits.
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18. |
Owner (2002-2004) |
Time is Money (Lake Elsinore, CA) |
Volunteered by aiding struggling companies in difficulties with cash flow, sales, accounting, advertising, taxes and startups. For example, I would attempt to talk a person out of starting a business. If their responses made sound sense, I would continue consulting and encourage them to start up. If not, I would tell them to quit.
--Riverside Volunteer Sheriff – LEMSAR (Jun 2003-2013) (Lake Elsinore Marine Search and Rescue, CA)
Assist sheriffs on the lake by patrolling, advising of rules and violations Helping Boaters in distress, Performing Night Searches & Rescues, Guarding the lake’s perimeters for Lake Elsinore events; such as Races and Boat Shows.
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19. |
Owner (2003-2013) |
Past 2 Fast Motors (Lake Elsinore, CA) The sale of Old Classic cars |
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20. |
Vice President/Partner (2004-2007) |
SoCal Ironworks, Inc. (Chula Vista, CA) |
Owner/Business Partner in a business of fabrication and erection of steel structures. Fabrication took place in Tijuana, Mexico with one hundred twenty-seven (127) employees. Company enrolled in NAFTA agreement program. After fabrication complete, the steel structures were then imported in to the U.S. for delivery to jobsites and erected. Some of the projects the company participated in were: Staples, PetSmart, Temecula Library, and UCSD Rady Buildings (to name a few.) The company provided freight transportation for the import/export and delivery to jobsites. Our equipment included two (2) freight-liners and eight (8) flatbeds on a constant route. The company employed, in the U.S., approximately fifty-eight (58) people depending on the size of each project.
Gross sales seventy-five million eight hundred thousand ($75,800,000.)
--Sales Rep (2007-2010) Cooley Equipment (Corona, CA)
Sales rep for rock crushing equipment and service in Southern California, Nevada, and Mexico.
--Sales Rep (2008-2009) United Pacific Distributors, Industrial Marketing Industries
(City of Industry, CA)
Sales Rep for these two (2) sister companies. Industrial hardware, hoses and conveyor belts, etc...
--Right Now Foundation for Children and Veterans (2010-2013)
Helped abused children and Veterans, with problems. Mostly PTSD, because I have it.
--Founder, CEO, President Veterans Deserve Help (2022-present)
Mission: Get our National Treasure, our Veterans, that are experiencing homelessness, into housing and new beginnings. They will have the opportunity to recover, work, eat, sleep, and receive clothing; all on one site. With social, physical, medical, and mental health needs addressed as needed. The Veterans will manufacture American flags; also Army, Navy, Air Force, Marine, Coast Guard, Space Force, and POW flags, as well as, other Patriotic items. Ultimately, we will be offering our manufacturing services to American companies and other countries because of our low labor costs. Scan to visit our Website.
Support for Norm Floyd from President Trump
DONALD J. TRUMP
October 3, 2023
Mr. Norman Lee Floyd
Lake Elsinore, California
Dear Mr. Floyd,
Melania and I are grateful for your continued support and encouragement.
Our Nation is strong because of hard-working patriots like you who believe in—and have defended—the great American ideals of faith, family, community, and country first. Know that I will never stop fighting for the America you and I cherish.
I admire the mission of Veterans Deserve Help, Inc. to take care of our great American heroes.
Your honorable service in the United States Armed Forces during the Vietnam War is worthy of every American’s admiration, and you should feel pride in the dedication to freedom you have displayed throughout your life. Our Nation continues to be great due to the sacrifices made by the best among us and those who support them.
May God continue to bless you and your family.
Sincerely,
Donald Trump
Bill Sauter - former Coast Guard, former Commander American Legion Post #200
April 10, 2023
RE: Founder & CEO, Norman Lee Floyd and Veterans Deserve Help, Inc.501(c)(3)
To Whom It May Concern,
I and American Legion Post #200 have had the pleasure of Membership by Norman Lee Floyd, Founder and CEO of VETERANS DESERVE HELP, for the past eighteen or so years and I’ve personally known Norm for 43 years. This letter is to show my support for his Foundation, Veteran’s Deserve Help, Inc. Since joining Post #200, Norman’s involvement at the post, spanning eighteen years has, in part, equipped the Post with an Outstanding Member. Norm’s generosity in time of need or in need of a celebration, has helped and been enjoyed by the Post, our Members, and others in need. His instigations of charity result in action and inspiration for all of our Members and fellow Citizens to help those needing a hand or safe place to live, and more.
To Norman, it is simply what one does. He was told by his Mother as a child that he was to help others, so that is what he does. Offering to help with anything and/or his time and money, inspiring others to join in; typically, by proposing monetary ‘motion’ to pay for something himself and then ‘seconding’ it himself. Others then join in and a greater effort is put forth.
Norm’s passion and enthusiasm is contagious and his Foundation plans are purposeful and heartfelt. Norman Lee Floyd, a Vietnam Veteran himself, understands living with PTSD, which is a common condition, from the effects of Military Service.
Veterans Deserve Help shows and promotes honor and dignity to and for America’s Veterans and Military with a focused, direct solution for homeless Veterans. In brief, the Foundation’s dedication to providing homeless Veterans with work, food, clothing and a place to live; along with Mental and Addiction Recovery Supports all on one site, is a worthy cause and potentially life-saving for those it serves as well.
I would like to publicly thank Norman especially for his help, before Covid-19 hit, coming to the VA (Veterans Administration) Hospital, supporting Veteran Patients by helping taking care of snacks and Bingo strategy for the players, and visiting those in the hospital that could not make it to the Bingo events.
It is for the above reasons and more that I support and look forward to the fruitful results of this endeavor, a foundation started from the heart of a Vietnam Veteran, Norman Lee Floyd, Founder and CEO, VETERANS DESERVE HELP, Inc. 501(c)(3.)
Sincerely,
Bill
Bill Sauter - former Coast Guard, former Commander American Legion Post #200
Robert Sauter Chaplain- American Legion Post 200 Lake Elsinore Ca.
7/16/2017
Robert Sauter
Chaplain- American Legion Post 200 Lake Elsinore Ca.
United States Navy 1975-1978
Former Chaplain – San Jacinto Police Department
To all United States Veterans and Active Duty -- WARRIORS
THANK YOU FOR YOUR SERVICE
To Our Fellow WARRIORS:
Our Hearts are with you always. We thank you all for your Patriotic Service to our Country. As the saying goes “All gave some and some gave all” just as our LORD JESUS did. He "gave all" that we may have the promise and hope of eternal life. As we all know this Country was founded on Biblical principles and our Forefathers were all strong believers in our Lord. God has blessed America because of Men and Women like you, with your Patriotism to our Country, willingness to give your lives if necessary. Many have lost so much in the service and yet you are still willing to continue to do so even knowing the treatment that many Warriors have faced when they return home.
The feeling of guilt of killing, for many, is one of a WARRIORS greatest fears, because of the Commandment “Thou Shall not Kill” this scripture as I have counseled with many Warriors is always taken out of context, and is not during war or related to articles of war. Even in Biblical days war was at hand, and duty called for us to fight or even die if necessary, in the story of Moses GOD commands them to go in to the promise land and kill all (Deuteronomy 7.7) When the LORD thy GOD shall bring thee into the land whither thou goest to possess it, and hath cast out many nations before thee, the Hittites, and the Girgashites, and the Amorites, and the Canaanites, and the Perizzites and the Hivites, and the Jebusites, seven nations greater and mightier than thou. And when the LORD thy God shall deliver them before thee; thou shalt smite them, and utterly destroy them; thou shalt make no covenant with them, nor show mercy unto them. Also we must understand that GOD also tells us to obey the laws of the land and those in authority, found in Romans 13:1 Let every soul be subject unto the higher powers. For there is no power but of GOD: the powers that be are ordained of GOD. It is clear here that it's our duty to obey the laws and those in authority. Warriors let us assure GOD knows your hearts and you have followed his laws. GOD knows your hearts and he wants to bless you and take away your fears.
Our Warriors face so many challenges when they return home, many have lost limbs, suffer from PTSD, loss of friends, family, jobs and even their homes. The greatest tragedy they face is the treatment by Americans, yes the same people they fought for and even died for. They are treated like outcasts; even our own Government has abandoned and turned on them. They feel hopeless and many take their own lives to meet GOD before their time is up on this Precious land. It breaks our hearts to see our WARRIORS suffer and not to be taken care of or Honored for their sacrifices.
It is truly time for a change in how America and the American Government treats our Warriors. There are too many of or Warriors living in despair, homeless or without any hope. We encourage you to support our Warriors and help them as the Good Samaritan did, show compassion, lend a helping hand but most of all say THANK YOU FOR YOUR SERVICE, every time you greet a WARRIOR.
Always remember, YOU ARE A NATIONAL TREASURE.